When Success Fails: Turning Activity into Strategic Impact

At Project Forum this April, Susan Tuttle, Senior PRINCE2 Product Architect at PeopleCert, will explore a question that many delivery professionals quietly wrestle with: why do so many projects succeed… while strategy still fails?

Projects can meet deadlines, budgets and governance requirements, yet still leave organisations wondering why the intended outcomes never fully materialised. The issue is rarely about effort or capability. More often, it’s about coordination.

In her seminar session, Susan will explore how strategic value emerges only when portfolios, programmes and projects operate as part of an integrated system. With the PMO providing the visibility, escalation pathways and decision flow that connect these layers, organisations are far better placed to translate activity into meaningful impact.

Alongside the seminar, Susan will also lead a Birds of a Feather discussion titled “AI Is Not One Thing: Why That Matters in Projects.” This interactive session invites participants to explore why conversations about AI in delivery environments often generate more confusion than clarity. Through guided discussion and peer exchange, attendees will unpack the different ways AI is used in project, programme and portfolio environments — and why distinguishing between them matters for governance and decision-making.

Together, these sessions offer both structured insight and open discussion. Whether you’re working in projects, programmes, portfolios or a PMO, you’ll leave with a clearer view of how coordination, governance and emerging technologies shape strategic outcomes.